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☆ How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted
▼ + stars: | 2024-05-07 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Virgin Voyages created a virtual version of Jennifer Lopez, "Jen AI." Virgin Voyages/VMLAgency: VMLThe campaign: Last summer, Virgin Voyages created "Jen AI," an online platform that allowed users to send a personalized video of Jennifer Lopez to their friends to invite them to go on a cruise. The "Jen AI" was trained on Lopez reading a script using technology from SpeakUnique. Meanwhile, guardrails were built in by a team of moderators, including an updated list of banned words Jen-AI wouldn't say. VML says the campaign delivered nearly 20 million impressions and that 15% of global visitors to VirginVoyages.com had consumed content related to the Jen-AI campaign.

Persons: Jennifer Lopez, Jen, Lopez, Deeplocal, VML, Billy Bohan Chinique, Chinique Organizations: VML Agency, Virgin Voyages Locations: SpeakUnique, VirginVoyages.com

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.

Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox

☆ These 5 stocks are perfect examples of a time-tested strategy that can outperform in any market, according to a stock-picker whose ETF beat 90% of its peers in its first full year
▼ + stars: | 2024-04-30 | by ( James Faris | ) www.businessinsider.com time to read: +4 min

The Copenhagen-based firm subadvises funds like the Harbor International Compounders ETF (OSEA), which O'Reilly has co-managed since its launch in early September 2022. But despite launching less than two years ago, O'Reilly said in a recent interview that the ETF's success didn't happen overnight. "We feel the strategy that we have can work in any market environment," O'Reilly said. The ETF is more balanced when it comes to countries, as no more than 13% of its stocks are from a single nation. 5 international stocks to buy nowAfter outlining his investing strategy, O'Reilly spoke about five companies he's especially excited about now.

Persons: Peter O'Reilly, who's, O'Reilly, You've, he's, Germany — Organizations: London, Asset Management, Business, Carnegie Asset Management Locations: Ireland, Dublin, Copenhagen, France, Japan, United Kingdom, Germany

☆ Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say
▼ + stars: | 2024-04-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

French adtech company Equativ is in talks to acquire Sharethrough, per multiple sources. AdvertisementFrench adtech company Equativ is nearing a deal to acquire fellow adtech firm Sharethrough, according to multiple people familiar with the matter. These people asked for anonymity to discuss private deal talks. Their identities are known to Business Insider. This story is available exclusively to Business Insider subscribers.

Persons: —, Equativ, couldn't Organizations: Sharethrough, Service, Business Locations: French, American

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

☆ 2024 will be a 'golden age of homebuilding,' says Howard Hughes Holdings' CEO David O'Reilly
▼ + stars: | 2024-04-23 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email2024 will be a 'golden age of homebuilding,' says Howard Hughes Holdings' CEO David O'ReillyDavid O’Reilly, CEO of Howard Hughes Holdings, joins CNBC's 'The Exchange' to share what's driving new home demand, planned communities, and more.

Persons: Howard Hughes, David O'Reilly David O’Reilly Organizations: Howard Hughes Holdings, Howard

☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ IBM's marketing chief explains how the company is harnessing AI to boost productivity
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. In April 2020, our CEO Arvind Krishna said IBM is going to be the leading hybrid cloud and AI company. That means acquisitions, that means divestitures, that means prioritizing some areas of work over others. Dropping 'hybrid work' from the return-to-office vernacularI think a lot of what drives productivity in the wrong direction is when you get people not focused on the must-haves and spending more time on the nice-to-dos.

Persons: Jonathan Adashek, —, Arvind Krishna, we've, Intentionality Organizations: IBM, Service, Adobe, Masters, Java

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
▼ + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.

Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles

☆ Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
▼ + stars: | 2024-04-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBusiness Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. This story is available exclusively to Business Insider subscribers.

Persons: We're, — Organizations: Business, Service

☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
▼ + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.

Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha

☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ Howard Hughes CEO: The amount of incentives a homebuilder needs to offer right now is not meaningful
▼ + stars: | 2024-03-19 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHoward Hughes CEO: The amount of incentives a homebuilder needs to offer right now is not meaningfulHoward Hughes CEO David O'Reilly joins 'The Exchange' to discuss trends in construction costs, consumer demands for smaller homes, and more.

Persons: Howard Hughes, David O'Reilly

☆ A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos
▼ + stars: | 2024-03-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementBusiness Insider confirmed that the cause of the error was a brief "server anomaly" at PubMatic, an adtech company. A PubMatic spokesperson said the anomaly, at one of its US data centers, caused "abnormally high CPMs being passed to the publisher ad server on a limited number of impressions." The PubMatic error occurred in the communication that happened between the SSP and PubMatic's ad server, according to the company. The actual financial impact for individual publishers and adtech companies is likely to be minimal.

Persons: —, Nicolas Schueller, Adomik, Friday's snafu, Kargo, aren't, PubMatic, Scott Messer Organizations: Service, Business, Publishers, CNN, AMC Networks, Fox, The New York Times, Delta Airlines, Comcast Locations: PubMatic, Friday's

☆ Trade Tracker: Rob Sechan trims O'Reilly Automotive and buys Fastenal
▼ + stars: | 2024-03-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTrade Tracker: Rob Sechan trims O'Reilly Automotive and buys FastenalRob Sechan, CEO at NewEdge Wealth, joins CNBC's 'Halftime Report' to explain his latest portfolio moves.

Persons: Sechan, Fastenal Rob Sechan Organizations: O'Reilly Automotive, NewEdge

☆ Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024
▼ + stars: | 2024-03-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Last year was tepid for M&A in advertising and marketing, but PE buyers remained active. PE firms are interested in areas like digital transformation, social media, and data-powered creative. Experts named 13 PE firms likely to make further investments in the advertising and marketing space in 2024. It was a tepid year for M&A activity in 2023 across most sectors, and advertising and marketing was no exception. Still, private-equity companies remained active in the space and were responsible for 38% of the deals in the media and marketing sector last year, according to the advisory firm Ciesco.

Organizations: Business

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business
▼ + stars: | 2024-03-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.

Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix

☆ Buy these stocks for 'outsized' performance in a bull market, Bank of America says
▼ + stars: | 2024-03-09 | by ( Michael Bloom | ) www.cnbc.com time to read: +5 min

Investors can still find names with plenty of upside potential, even as stocks leap to fresh highs, according to Bank of America. They include CrowdStrike, Emerson Electric, Progressive, Rollins and O'Reilly Automotive. Rollins "This stock is the bees knees and still a Buy," analyst Jason Haas said of the pest control provider. Progressive PGR may arguably be the least volatile stocks in the S & P 500 that can deliver outsized stock performance. … We see limited risk to Rollins' growth trajectory-from a soft housing market, recession, competition, or weather-and therefore believe the stock deserves a premium multiple."

Persons: Rollins, Andrew Obin, Emerson, Obin, it's, Jason Haas, Haas, Joshua Shanker, Shanker, O'Reilly, … Emerson, … Organizations: Bank of America, CNBC, CrowdStrike, Emerson Electric, Progressive, O'Reilly Automotive, Emerson, National Instruments, ORLY Locations: Bank, Pest, downturns, ORLY

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

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